Sampath Kumar
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Pre Sales Head · Lead Generation

Every deal begins with hello.

Engineer-turned-sales leader with 7+ years driving B2B & B2C SaaS growth, service-based private markets, fractional pre-sales, and global account expansion across 24 major markets all over the globe.

7+
Years in pre-sales
24
Global markets reached
200M+
Records mapped
Hire meWork with meSkip to the numbers

The addressable market, honestly

200M+

Private companies, mapped into a sourcing database at Finquest for mid-market M&A origination. Every one of them is a company somebody could sell to. Almost none of them are worth your Tuesday.

More names is not a strategy.
The right names, followed up, is.

So it runs like an engine.

Eight stages, in order, each one depending on the one before it. Keep scrolling and it runs.

  1. 01

    Understand ICP

    Segment the market, map the buyer journey, define who's actually worth reaching.

  2. 02

    Research

    Account and market intelligence from Draup, ZoomInfo, Crunchbase, and direct web research.

  3. 03

    Prospect

    Source contacts and verify them through multi-stage checks before they ever get an email.

  4. 04

    Outreach

    Multi-channel cadences across cold email and LinkedIn, monitored for SPF, DKIM and DMARC health.

  5. 05

    Qualification

    Track hand-raiser quality, not just volume, and report it back to sales and research.

  6. 06

    Meeting

    Schedule discovery calls and demos, connect qualified prospects with Account Executives.

  7. 07

    Pipeline

    CRM data management and funnel reporting, with ROI defined before a campaign ever launches.

  8. 08

    Growth

    OKR-aligned production plans, team training and process fixes feed straight into the next cycle.

Names in. Meetings out.
Everything hard happens in between.

Verified

That was the method. These are the results, with their sources attached.

+35%

Lift in lead-to-meeting conversion, from thesis-matched messaging.

Mid-market M&A · Finquest

300+

Enterprise marketing qualified leads generated per year.

Telecom SaaS · Ecosmob Technologies

18–25

Qualified pipeline meetings per client seat, per month.

6 tech verticals · The Sales Group

1.2%

Email bounce ceiling held on every list, through multi-stage verification.

Deliverability · Uplers & Mavlers

+30%

Increase in deal velocity on complex enterprise deals.

Pre-sales · Zinnov & Draup

Where the inbound arrives from.

Verified Creator Analytics and Social Selling Index framework driving steady B2B and B2C inbound leads.

  • 10,000+Followers
  • 2.6M+Impressions
Audience momentumOrganic impressions over time
AprMayJunJulAugSepOctNovDec

Organic impressionsIllustrative trend — connect actual analytics for production

Pre-sales leadership & fractional strategy

Building high-volume lead generation and pre-sales engines.

“How does an engineer end up in sales?”

“An engineer's head, a salesperson's calendar.”

I bring an engineer's analytical rigour to B2B and B2C outbound lead generation, automated prospect enrichment, and pre-sales deal architecture — specialising in B2B SaaS, service-based private markets, and global account expansion.

From structuring multi-channel cold email and LinkedIn cadences to running enterprise solution demos, delivering Marketing Qualified Leads, and managing commercial proposal handoffs, I engineer pipelines that convert targeted prospects into booked meetings.

Diploma
Diploma in Mechanical Engineering, Sree Narayana Guru Polytechnic College
Engineering
B.E. Mechanical, Sri Krishna College of Technology · 2020
Business
MBA Marketing, Amrita Vishwa Vidyapeetham · 2026

Seven years of doing exactly this.

Global reach across the United States, United Kingdom, UAE, Singapore, Australia and Canada — the employer, the work and the numbers, in order.

  1. Mar 2026 – Present

    Lead Generation Manager

    Emotii · Bengaluru, India

    • Lead Generation Strategy: managed market research and multi-channel outreach campaigns, increasing lead pipeline by 25%.
    • Email & LinkedIn Campaigns: developed targeted outbound strategies using aged LinkedIn accounts and Waalaxy automation, compliant with GDPR and CAN-SPAM.

    +25% lead pipeline growth

  2. Jan 2024 – Dec 2025

    Lead Generation Manager

    Finquest · Bengaluru, India

    • Demand Generation & Lead Qualification: executed campaigns with sales and marketing, improving lead quality, conversion and pipeline growth across SEA, MENA, US, UK, Singapore, Malaysia, Australia and Europe.
    • Prospect Engagement & Appointment Setting: scheduled discovery calls and product demos, connecting qualified prospects with Account Executives.

    Demand generation & appointment setting across 8 global markets

  3. Jan 2024 – Jun 2024

    Lead Generation Manager

    The Sales Group · Toronto, Canada (remote)

    • Fractional SDR leadership for North American business owners buying part-time BD support, fractional sales leadership and permanent sales-team placement.
    • Built a custom outbound strategy per client against their ICP and growth goals.

    18–25 meetings per seat, per month

  4. Jun 2022 – Apr 2023

    Lead Generation Manager

    Ecosmob Technologies · Ahmedabad, India

    • Led a lead-generation team serving a diverse client portfolio for enterprise VoIP and telecom SaaS platforms.
    • Territory-based allocation across the US, UK, MENA and APAC.

    300+ enterprise MQLs a year

  5. Jul 2021 – Dec 2023

    Senior Lead Generation Specialist

    Uplers Pvt Limited · Gujarat, India

    • Outbound Campaigns: designed and executed multi-touch lead generation strategies, elevating brand awareness and increasing conversion rates.
    • Campaign Performance Optimization: analysed ROI metrics, optimised outbound campaigns, and ensured alignment with revenue goals.

    Multi-touch outbound campaigns lifting brand awareness & conversion

  6. Apr 2021 – May 2022

    Lead Generation Specialist

    Alore (Growth OS) · Bengaluru, India

    • In-depth prospect research and qualification — domain expertise, product fit and system requirements.
    • Fed targeted outbound email campaigns across the US, UK and Australia.

    Research, QA and reporting rigour

  7. Jun 2019 – Jul 2021

    Lead Generation Specialist

    Zinnov & Draup · Coimbatore, India

    • Market Research Execution: conducted in-depth industry research, sourcing verified leads for IT and technology sales teams.
    • Data Validation & Enrichment: used multi-stage verification techniques to extract and validate prospect information.

    Verified lead sourcing & multi-stage data validation for IT/tech sales teams

Nine sectors.
Twenty-four global markets.

The method holds across all of them. The message never does, which is the entire point.

01

B2B & B2C SaaS

High-velocity growth across IT and SaaS platforms.

SaaS
02

Service-based private markets

Global account expansion and deal origination.

Markets
03

Digital marketing conciliation and translation

Performance-driven outreach for MarTech agencies and localisation firms.

Services
04

Staffing & recruiting

Fractional pre-sales and BDR talent acceleration.

Staffing
05

MediTech, pharma & healthcare

B2B lead gen across MedTech startups, pharma, and hospital networks.

Health
06

Banking, finance & BPO

Financial service pipelines and back-end solutions.

Finance
07

E-commerce, retail & aviation

Omnichannel B2B and B2C campaign strategy.

Commerce
08

EdTech & institutions

Institutional lead gen and consultative selling.

Education
09

Energy, utilities & engineering

Technical proposal scoping and enterprise demos.

Engineering

core focus

Buyer norms change at every border. Cadence timing, proof style and how direct the first line can be are set per market, not per campaign.

The stack behind every cadence.

Four layers, run together — discovery, pipeline, automation and intelligence, not a pile of logins.

Interactive estimator

Estimate pipeline outcomes for your target market.

Set a market focus and a target monthly lead volume to model projected meeting conversions, the research cycle, and the tool spend behind them.

Target market focus

120 leads / mo
See the stack behind the cost
Meetings & MQL leads at steady state
~18 a month
Research cycle
30 days, held constant
Ramp to first MQL / steady state
90–120 days
Estimated tools cost stack
$1,050 / mo

A model, not a quote. The monthly figure is a steady-state rate — the ramp row is how long it takes to reach it, and months inside that window run below it. The conversion rates track the method on this page; a real number comes out of a scoping call.

First call is free — 30 to 45 minutes to go through your numbers. Say hello

Month-by-month projection

MonthLeadsMeetingsTool costCumulative cost
1ramp24~4$570$570
2ramp54~8$720$1,290
3ramp90~14$900$2,190
4ramp120~18$1,050$3,240
5120~18$1,050$4,290
6120~18$1,050$5,340
How the math works

The Cost Formula

Tool cost consists of a fixed base subscription ($450/mo for domains, inboxes, Sales Nav, and sending tools) + a variable sourcing charge ($5/lead for premium credit lookups, validation, and AI personalization via Clay).

The Ramp-up Logic

New sending domains must warm up gradually. Senders scale slowly (e.g., starting at 10%–20% of target volume) to build IP reputation and protect deliverability health, preventing your emails from landing in spam folders.

Conversion Rate

The model assumes a steady-state meeting booking rate of 15% for the B2B product based sector. Real-world conversions depend on message quality, timing, and ICP definition.

Tools first. Pay when leads land.

You control the spend, and the results arrive before the retainer does.

Or book the hour.

First call is free — 30 to 45 minutes to unpack your pipeline and strategy. Sessions run against IST availability.

First call
Free, 30–45 min
Second call
USD 350, 1 hour
Format
Remote, IST hours
Booking
After approval

A payment link and IST slot selector appear here once payment setup is approved. Until then, reach me on LinkedIn or by phone.

Schedule a call

End of run

You just watched the whole thing run once.
Say hello and it runs for you.

Connect on LinkedIn

Every deal begins with hello.

Thought leadership

Featured LinkedIn posts

Rolling notes on B2B lead generation, pre-sales architecture, and private-market deal origination.